Thursday, July 06, 2006

American Red Cross and Threadless

Via Josh Spear, I'm loving the partnership between T-shirt site Threadless and the American Red Cross. This is an amazing artistic effort for a great cause, celebrating the 125th anniversary of the Red Cross. Best yet, the partnership makes the Red Cross more relevant to an important demographic.

A call for entries yielded three winning designs. My favorite is "Plus." Threadless' execution of the partnership, as well as its multiple avenues of interacting with site visitors and the Networld is a great example for any brand or cause partnership to follow.


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