Blog v. Blog Roll

Great post from the Strategic Public Relations blog on the difference between (and power of) an executive blog vs. an executive's blog roll. In addition to - or instead of - reading the thoughts of a CEO or company leader (even a great thinker like Seth Godin) why not know exactly what that person reads for inspiration. Merchandise it. Share it. Love it.

The example given is BusinessWeek blogger Bruce Nussbaum's post on P&G's Claudia Kotchka's blog roll. Very, very cool.