WOMBAT Recap, and agencies' roles in WOM

Brand Builder's Olivier Blanchard has kept me and his other readers informed on topics discussed at last week's Word of Mouth Marketing Association Basic Training. This post has been my favorite so far. Great info and ideas on agencies' roles in the WOM world. Here's one of my favorite lines, a quote from Ryan Berger of Euro RSCG: "PR is about activating media. Buzz is about activating people." Read more in Blanchard's post.

Listening to: John Coltrane - Lush Life