the one that got away

the Fallon Planning blog points toward a new Craigslist-like service that is focused on NYC subway crushes that were cut short by the inevitable lack of courage or closing door. Subway Crush lets users post a note to the one that got away. as a midwest dude who relies on four and two wheels only, the thought of commuting and traveling by subway/train has always been romantic. it goes with my theory that everyone steps onto an airplane hoping to have their lives changed at 30,000ft. there's a collision of intention and random, schedule and serendipity that occurs in public transportation.

anyway, i like this social-network-meets-want-ad style. i think the increase in people habitually checking such a localized forum will spread into other arenas. as with most things organic, i wonder how brands might adopt this model.

this post also allowed me to use one of my favorite New Yorker covers.