on insight and innovation
planning/strategy folks go round and round about processes/resources/validation/research and very rarely agree on what it is, exactly, that they are looking for in an insight. many times, we back into an insight (or strategy) to validate an already-known mindset. that's not an insight. so what's an insight?
i think this slideshow by Matthew Millan explains insight in a brilliant way.
so here's to Columbo.
another inspiring Internet find today: mass innovation. a short film by Charles Ledbetter. well put together and a great reminder of the world we live in as marketers and consumers.