on insight and innovation
most of what i do is geared around uncovering insights and turning those insights into a relevant strategy. the other part of my day job is updating my facebook profile and downloading new music from iTunes.
planning/strategy folks go round and round about processes/resources/validation/research and very rarely agree on what it is, exactly, that they are looking for in an insight. many times, we back into an insight (or strategy) to validate an already-known mindset. that's not an insight. so what's an insight?
i think this slideshow by Matthew Millan explains insight in a brilliant way.
so here's to Columbo.
another inspiring Internet find today: mass innovation. a short film by Charles Ledbetter. well put together and a great reminder of the world we live in as marketers and consumers.
planning/strategy folks go round and round about processes/resources/validation/research and very rarely agree on what it is, exactly, that they are looking for in an insight. many times, we back into an insight (or strategy) to validate an already-known mindset. that's not an insight. so what's an insight?
i think this slideshow by Matthew Millan explains insight in a brilliant way.
so here's to Columbo.
another inspiring Internet find today: mass innovation. a short film by Charles Ledbetter. well put together and a great reminder of the world we live in as marketers and consumers.
posted by Andy Woolard at 5:07 PM
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