Wednesday, February 28, 2007

More Starbucks brand talk

First, I'm having mixed feelings about the authenticity of most of what I'm going to link on here, but I believe the overall conversation and content is more important than the parts that make up that conversation. John Moore, at Brand Autopsy (who spent years inside Starbucks marketing dept.) posted this on What Starbucks Must Do, in response to this "leaked" e-mail from Sbucks CEO Howard Shultz. I don't know if the leaked note is authentic, and I really don't care. Its content is important for branding folks/marketers/coffee drinkers alike and it does a great job highlighting the importance of brand experience, especially during brand growth. So take a gander. It'll be interesting to see what John comes up with as he recruits readers to submit ideas for taking Sbucks back to its core.

On a related note, I was in Tacoma, WA this weekend for a quick vacation. I've been to Seattle, but never Tacoma. It's beautiful. Seriously wonderful city. Reminded me of my beloved Lawrence, but with mountains, better infrastructure, water, mountains, better art, mountains, great outdoor community, mountains and mountains.

While I was in Tacoma, one of the people out with us one night mentioned that she knows a barista who works at the Sbucks Howard visits each morning...again, I don't care about the truth of this ("My best friend's sister's boyfriend's brother's girlfriend heard from this guy who knows this kid who's going with the girl who saw Ferris pass out at 31 Flavors last night. I guess it's pretty serious.") but it made me think, a) it'd be good if your CEO interacted with your product daily and b) that's one high-pressure cup of auto-brewed espresso. "I said soy milk. Your mistake cost our shareholders .21 cents. And stop wiping cocoa on your organic cotton apron, don't you know it costs us $1.42 to wash that after each shift? Do you know how much that costs per year? Can I have another scone? And by have, I mean, for free."

Blogging's been light. I'm busy. I was out of town. And to tell the truth, other things are firing my synapses at a greater rate than Woolard Speak (more on this soon) and the hundreds of blog feeds backing up in my Bloglines. It's a phase. But it's a nice reminder that my priorities are in order.

Listening to - Joe Purdy, Canyon Joe.

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