Sheepwalking

At our shop, we constantly think of ways to rid the world of sheep-think. After a busy couple of weeks (spent slaying sheep in the fields of marketing...alright, I'll stop), I spent some time plowing through RSS feeds that have piled up in my Bloglines. I really enjoyed this piece by Seth Godin on "Sheepwalking."

A good reminder of the importance of a brand's people...are they sheepwalkers? At a store level? In the C-suite?

On another subject, if you're an outdoorsy/athletic/adventuring - and thrifty, type, you must add Steep and Cheap to your RSS feed reader. Your wallet will thank you.

Listening to - Fujiya & Miyagi, Transparent Things