A conversation on marketing, communications and brand relationships with a little culture, music and random riffs thrown in for good measure.
Friday, December 08, 2006
TerraCycle Moves the Sustainability Needle
I'm always impressed by - and eager to fully support - sustainable companies. Sustainability, however, can be a watered-down buzzword at times. Not the case with TerraCycle. This company is innovative and sustainable darn near every step of the way. This is yet another example of entrepreneurs asking the question of "what if" and delivering with a different process, not just product to reach a profit. Read Tango's post for more on this great company and check out this short video.