Friday, December 01, 2006

The Four F's of Citizen Marketing...and Monk the Snow Dog

Great stuff on the "Four F's of Citizen Marketing" from the thought-leading brains at the Church of the Customer Blog. Ben and Jackie cite Filters, Fanatic, Facilitators and Firecrackers as the ways to classify user-created sites.

What excites me about the research and results above is the quickness in which the citizen/social media arena is evolving and the necessity to focus efforts to ensure relevancy and appropriate reach. As we continue to dig into the differences within this category, conversations will be better tailored, audiences will be reached in more relevant ways and ultimately, great relationships will be built.

And speaking of relevance, here's something that's probably not at all relevant:

Most know that our fair state-line-bisected city was involved in its first winter storm this week. Many of my friends have asked (as they do each year) whether my dog Monk likes the snow (I think this is the dog-owner equivalent to "how's he sleeping/eating/pooping" baby questions). Anyway. As with all things Monk, he likes the snow as long as I'm with him. Yesterday he spent about an hour plowing snow into his mouth as I shoveled my and my neighbor's driveway. This morning, the neighbor dog was outside waiting for him to run the fence line. They did. And by the time I bribed him away from the fun, he was covered in snow, looking more like a brave Iditarod musher than the co-dependent Labrador I love.

(Monk's favorite thing to do at the dog park) (Tougher dogs...with booties)

Listening to - South San Gabriel, Welcome Convelescence.

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