Peace Oil

With the holiday onslaught of food product marketing, placement and embellishment in full swing, I was pleased to see a normal product produced in a new way by a company that is truly changing its culture to do better.

Peace Oil is an olive oil made in Israel by Jews, Arabs, Druze and Bedouins. "Profits from Peace Oil are used to support peace and reconciliation work in the Middle East."

Doesn't look like we state-siders can purchase this olive oil, but it's worth acknowledging the company's effort. I'm always looking for companies that have incited change from their core. Finding such companies and products is especially important this time of year. Tis the season for consumers to utilize their purchasing power, which can help companies like Peace Oil thrive. And who knows, we could actually make the world a better place.

Thanks to Josh Spear for the heads up. His blog is a great resource for finding better products and innovative companies...not to mention dang cool gift ideas.