Shred the marketing menu
Good for John, a PR practitioner and OWNER of a PR firm for coming out and saying this. I know I’ve been guilty of not taking the stand I’m obligated to take – as counsel – and executing a client’s request without full buy-in that what I’m doing will truly move the needle. We've all done it. More often than not this is caused by us perpetuating the idea that marketing be made up of discipline boxes instead of:
a) integrated solutions (not just services...real solutions)
b) imagined, constructed and delivered in a new or well-tailored way
Glory can be found – and great relationships forged – when we get more comfortable taking away the marketing menu (“I’ll have some media relations and direct mail campaign please!”) and bringing out the blank specials board ("What can I make you?").
Thanks to Mason for the tip.
Listening to - Joe Purdy, Paris in the Morning