Friday inspiration

Busy day today, but wanted to provide few nuggets of inspiration to stretch creativity to the end of the week.

“Don’t think about consumer needs in terms of product categories, but rather in terms of consumer experiences.” - James Thompson, Vice President of Marketing DIAGEO (formally Guinness), via the Branding Strategy Insider.

Specialized's Nutcracker video, as played entirely on bike parts, via the Go Clipless blog.


Two consumer-generated blogs that showcase brand culture so wonderfully they should make companies drool:
Patagoniacs
Moleskinerie (previously mentioned)