Why can't you be more like my hair cutting person?
Three Spy secrets to model your customer service after:
1) Allow appropriate time for interaction - Spy schedules a block of time regardless of whether my sideburns are crooked or I need a full haircut. When the shearing is finished, time to talk ensues with no one needing to be anywhere else.
2) Go above and beyond to put the client in a new environment. Neck massage. Complimentary wine/beer. Well-programed iPod. Nice interior design and modern furniture.
3) Don't be afraid of free. Set your prices so some services can be comped - nothing says, "come back" like "Don't worry about it this time."
These examples can be applied to any company. They require employee empowerment and a clear understanding - from the receptionist to the top stylist - of what customer service means to the brand.
In turn, companies get loyal customers who don't worry about the fact that they paid a little more than other places. They get customers who go back to their coworkers and talk at length about where they've been.