"before you accuse me..."

eric clapton got it right on so many levels when he challenged introspection before ridicule. jeff risley (see how i lumped him into good company - you're welcome) posted some very important points on greenwashing and consumer expectations.

i think a bridge between what corporations do and say and what customers do and say can be built through transparency. one of the most non-greenwashing companies around, Patagonia, tackles its own inequities via the Footprint Chronicles. Patagonia calls this the "examined life," which seems like a relevant statement per Risley's post.

a little honesty and introspection go a long way.