Good Magazine is great
Good Magazine is unlike any zine I've read. Just read the description. Editorially engaging and smart. Well-designed. Filled with relevant insights and good interviews. And Good Magazine has found a way to integrate its print and online features seamlessly. Its online articles are complete and include resource links, del.icio.us and send-to-a-friend functions. The translation of an awesome graphic spread to the online video is a perfect representation of Good Magazine's understand of it's shared mediums. This was one of my favorite parts. (I'll bring in a hard copy for the office, but every marketer should have this info handy...not only for clients, but for a bit of perspective on the inundation of messages.)
I'm all about better business plans. Good is a perfect example of doing its business differently, especially in a stale, maddening industry. For instance, when you subscribe online, your 20 dollar subscription goes to the charity of your choice. I chose City Year. This is the type of option that my generation embraces. As I've said repeatedly, we're not a check-writing generation. We will not be hands-off donors content in having our last names printed in a brochure. We want to integrate good in our actions (from consumption to volunteerism) and would rather donate sweat than cash, when we can. Good Magazine gets this. Gets its audience and does a heckuva job creating the right forms of communication.
I'm excited to get my next issue, but will enjoy the online articles and art in the meantime.
Do some good. Check out this magazine.