spot sounds

i was fishing around for the singer behind the MacBook Air spot (Yael Naim) and found her full video of the featured song, New Soul. here it is.



the song is perfect - even in light of the entire video - for the message behind Air. this little hunt got me thinking about a debate i had with a fellow VW and Wilco fan on Sunday, over Wilco's music in the new veedub spots.

Wilco's "Either Way" spot, which blends the song with spot strategy seamlessly:



and Wilco's "Walken," which despite a solid strategy and great execution (especially for the Gen X market) just doesn't seem to work as well. might be better with a lullaby-like song? i know of a number of songs on Sky Blue Sky that fit (Please Be Patient With Me, You Are My Face, On and On and On, for starters).



and speaking of car commercials, this Kia spot has a great strategy, and is executed nicely with the help of a very fitting song by one of my favorites, Joe Purdy.



what's your favorite song and spot matchup?