agencies, brands doing good

friday afternoons call for some inspiration to put you into the weekend.

via the inspirational planning for good, a quick video on why agencies and brands should be focused on doing good in the world. we hear a lot about brands good work through corporate social responsibility, cause and philanthropy, but not a whole lot about the powerful work agencies can do to support such causes on their own. as our clients are increasingly looking to do good work in their industries and for their consumers, they'll rightly look at their agencies to ensure like minds are present.