Tuesday, September 04, 2007

End your day on this note

if you're having a hard time getting back into the work week, click here. seriously, click here if you're not having a good day and need to end your 9-5 on a high note. but just a warning, if you're currently having a good day, or if you've spent your afternoon pilfering wireless from a stand-up festival, clicking here might send you over the happy threshold.

this might be the best bit of branded content i've seen in a long, long time. not only is it completely unexpected from the brand, but strategically, it's fantastically effective. i would have loved to be with the creative team (anyone know who has the cadbury acct?) when they were brainstorming off the simple insight: chocolate makes people happy. after you've viewed, hit the "Eh, come again?" button for an explanation.

kudos to whomever can take credit for this. i never sign up for branded content, but put my e-mail address right in that little system in the hopes of seeing what comes next.

2 Comments:

Anonymous kyle said...

According to adfreak (via Coudal via Daring Fireball), "created by Fallon London's Juan Cabral, one of the creatives behind the Sony Bravia 'Balls' spot."

My only complaint is that they should have made it easier to pass along... YouTube anyone? Otherwise, fantastic.

6:21 PM  
Anonymous Jenn said...

That's funny.

Laugh out loud funny.

I'm going to have to show my fourth graders. They'll laugh. Hard.

11:37 PM  

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