End your day on this note
this might be the best bit of branded content i've seen in a long, long time. not only is it completely unexpected from the brand, but strategically, it's fantastically effective. i would have loved to be with the creative team (anyone know who has the cadbury acct?) when they were brainstorming off the simple insight: chocolate makes people happy. after you've viewed, hit the "Eh, come again?" button for an explanation.
kudos to whomever can take credit for this. i never sign up for branded content, but put my e-mail address right in that little system in the hopes of seeing what comes next.