Agency promotional marketing that works

via josh spear, this excellent agency "stunt" if you can even call it that, works on a number of levels. "Green" marketing agency novaS/B has found a way to communicate its agency culture, client's soul and overall world view in an impacting way that doesn't come across as shallow/self-serving as many agency promotions. Here's a picture of the agency's parking lot.


and here's the company's parking lot after it added an image backdrop of the 385 trees planted on its behalf in Rio de Janeiro through a carbon-emissions exchange program.


kudos all around. love it.