Kudos, GM

GM is sending Josh Spear and his band of influentials down to Vegas for the SEMA show. They'll be chatting up GM's marketing folk and design crew, blogging on intresting parts/designs/innovations.

I'd imagine GM's PR folks of record are doing one of two things right now:
a) Patting themselves on the back for a hell of an idea.
b) Trying to find out who Josh Spear is and why he's not in their media lists.

Brilliant move, regardless of where the credit goes.

*Updated 10/31 - Here's the resulting post from Josh.

Listening to - Beck, The Information.