When the dookie hits the fan
A large chunk of my time revolves around new biz and proposals. A lot of ideas hit paper during this phase. And no matter how many case studies (rolling eyes) you may have to back up your "processes" and "tactics," it's naive to believe each idea will unfold the same way each time, for different clients, with different consumers and in different environments. Olivier gives a good reminder that even the best plans - most thought out - require those of us who follow them through execution to be agile, aware and filled with enough ammo to get through the conflict.
Listening to: The Doubtful Guest - Volume 2