Does your company have a Futurist?
Just found a great blog via Mason Cole: Communication Overtones by Kami Huyse. Kami writes in a succinct, instructional way that makes her posts quickly informative. I've been digging through her archived posts today and found many valuable points.
She posts on some emerging trends, highlighting the PR firm Text 100 and its "company futurist" George Kolb.
I've always respected companies that create a position or positions dedicated to exploring the future. How methods will change. How products must evolve. How conversations with consumers must keep up with emerging technology. A "futurist" is a cool title, too. The company, its clients and employees are better off for having access to such forward thinking.
Maybe it's time to add this title to your Careers page?
She posts on some emerging trends, highlighting the PR firm Text 100 and its "company futurist" George Kolb.
I've always respected companies that create a position or positions dedicated to exploring the future. How methods will change. How products must evolve. How conversations with consumers must keep up with emerging technology. A "futurist" is a cool title, too. The company, its clients and employees are better off for having access to such forward thinking.
Maybe it's time to add this title to your Careers page?
posted by Andy Woolard at 2:04 PM
2 Comments:
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Thanks for the kudos. I agree completely that as communicators it is our job to keep abreast of emerging trends and methods for reaching out to stakeholders. However, I am not sure I would want the title of futurist, too much pressure I think.
8:56 AM
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