Tuesday, October 31, 2006

Campaign for Real Beauty gets prettier

Interesting stuff from the Viral Garden on Dove's Campaign for Real Beauty.

First, if you haven't seen the "Evolution" video that's been going reel-to-reel on YouTube, watch it below now.

The television spots first aired during the Super Bowl (the perfect irony of this media buy is another post altogether). When Unilever uploaded the video to YouTube, viral viewership tripled the amount of hits on CampaignforRealBeauty.com that the Super Bowl spot delivered. Tripled. And yeah, uploading a video to YouTube is free. Advertising Age reports the video has been seen 1.7 million times. The insane Web spread has even driven traditional media to feature the Evolution video and wider campaign.

Listening to - Nada Surf, KEXP Acoustic Sessions


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