You give PR a bad name...bad name....

Yeah, I wrote this headline to the tune of Bon Jovi's "You Give Love a Bad Name." It's been that kind of day.

Via Vy Blog, Robert Scoble has some good thoughts on bad PR....

I do a lot of media relations and am constantly aware that my voice on the end of journalists' lines is not anticipated. I'm only helpful when I'm providing help. New info. A contact. An idea or compelling argument. Not when I'm simply, as Scoble says, a "smile-and-dial" robot following up on a mass-distributed press release. Maybe a little Bon Jovi at the start of the call would hook 'em?


And in case you're already singing along:

An angel’s smile is what you sell
You promise me heaven, then put me through hell
Chains of love got a hold on me
When passion’s a prison, you can’t break free

You’re a loaded gun
There’s nowhere to run
No one can save me
The damage is done

Chorus:
Shot through the heart
And you’re to blame
You give love a bad name
I play my part and you play your game
You give love a bad name
You give love a bad name

Paint your smile on your lips
Blood red nails on your fingertips
A school boy’s dream, you act so shy
Your very first kiss was your first kiss goodbye

You’re a loaded gun
There’s nowhere to run
No one can save me
The damage is done

Chorus