Throw a blog at the problem
1. "Nobody's going to read your blog unless there's something in it for them." -Seth Godin.
2. "Nobody's going to link to your blog unless there's something in it for them." -Hugh MacLeod
Well said during a time when blogs are being thrown into every darn brainstorm, strategy, plan, cocktail conversation, middle name, etc. Every client wants one. Every junior high kid has one. They are not special - unless someone other than the author believes the words on the screen are special. Blogs are not "successful" unless they communicate with a specific audience.
Yes, we've found a wonderful new communications tool. No, it is not a cure-all bandage. Find your voice and find your audience. As the fortune cookie says, Success will find your blog.