Adopting a brand's story

I got to thinking about how the public - the marketplace - adopts a brand's story while at the local tea shop this morning. Much discussion is focused on creating and disseminating a brand's story, but that story won't make its brand successful unless it is adopted by the marketplace.

I created this path to illustrate the process from a story's creation to adoption. If you're viewing in Bloglines, you must open this post to view.