Japanese Anti-Smoking Campaign is Hot
Adrants alerted me of a new Japanese campaign, which extols the virtues of being careful with cigarettes. Cigarette spatial awareness, they should call it. However you say it, the campaign is partially humorous in its detail, but extremely relevant in its application to the mass-appeal of smoking in Japan. While in Japan, I was always amazed by the dichotomy of Japanese smokers' anywhere-and-everywhere-all-the-time attitudes and their awareness of disposing butts properly (even in personal disposal containers!).