An example of what a blog is for

I've been reading the branding shop Brains on Fire's blog with intrigue. Great blog, written by multiple employees on everything from personal experiences to industry news. On October 20, Robbin Phillips, president of Brains on Fire posted an apology for all the 'Net world to read.

What Brains on Fire is apologizing for is irrelevant. What's relevant is the power that this post holds. Brains on Fire combined two remarkable concepts, the blog and honesty, to produce a response that turned an error into a admirable show of character.