Bruce Mau talks to strategists, planners

it's friday. before a holiday break. cold probably. you are finding things to keep yourself from doing actual work and ways to speed the hands of time. i'm here to help...while still connecting the dots professionally.

this video from PSFK of Bruce Mau (author of Massive Change) is of a speech Mau gave to advertising strategists and planners to "liberate them from their jobs." beautiful. it makes sense to bring his Massive Change agenda to the world of advertising and more specifically strategic planning, as it's our job as strategic arms to spark the inspiration and follow the insights to change.

the vid is short and powerful and will make you want to do better. period.