Wednesday, October 03, 2007

Dove does it again

all i can say is wow. again. wow. one surefire way to grow brand awareness is take a brand position that can be wholly ownable. Dove's done this and now kept on that successful strategy.

kudos to Ogilvy & Mather for the solid follow up to Evolution.

so i'm reading Agency Spy just now and darn near spit out my turkey sammich when i saw a photo of my agency's neighborhood (and the neighborhood of basically every agency/creative shop in KC) and then a question posed: "When you work in a smaller city like Kansas City (that has about ten shops and not all of which are stellar) and you want to leave your agency, what do you do?" yikes. this came on the heels of Agency Spy's post about Bernstein Rein losing client USAA.

first of all, i think the last time i saw the linked "Advertising Agencies of Kansas City" site was when I was a junior in college and was searching for a job. pathetic. the list excludes lots of talented agencies including some i've worked for and now work for. they should have dug through the AdClub of KC for a better view of the city's ad agencies.

second of all, "less than stellar" is just irresponsible and inaccurate. i guess it's nice to be sort of mentioned in Agency Spy? BR will be fine. smart crew, tons of talent, and their recent new biz wins are nothing to minimize.

but they do ask a good question...what do you do in a city this small?


Blogger Esue said...

I'm not going to lie...I've started using more Dove products since this ad campaign started...which of course is the goal of marketing. When it comes to women and advertising I'm a big big fan of Dove and Nike (their big butt ad sold me completely!).

8:36 PM  

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