Tuesday, September 18, 2007

Leveraging reality

i agree with agency spy and their love of the new adidas work featuring the rubgy team All Blacks. this outtake-turned-viral video is one of the brightest uses of outtakes i've seen. i just love the reality of the moment. helps that the father-son duo plays well off of one another.

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2 Comments:

Anonymous toby said...

Awesome!

8:44 AM  
Anonymous Paul said...

Love the authenticity. Rugby is a sport I know little about, but I'm confident the Chiefs could use him.

6:45 PM  

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