Dylan goes viral

adverblog pointed me to a pretty kick-cheese viral experience to raise awareness for bob dylan's new "greatest songs" album. sure, i love viral marketing. i love bob dylan even more. and this site's combination of the two is just spectacular. who would have thought Subterranean Homesick Blues could have been a made-for-viral video? play around. then buy the album.

many times viral executions just don't make sense...they try to hard to fit a brand or product. but this one fits like a snug leopard-skin pill-box hat.