A conversation on marketing, communications and brand relationships with a little culture, music and random riffs thrown in for good measure.
Thursday, July 26, 2007
my head's been consumed in differentiation lately. a few projects that have the opportunity to break out of the proverbial mold have ignited a real look into how successful campaigns have not just done ads better, but done ads that have no precedent. slate has an interesting story (and accompanying slide show) on the "12 Kinds of Ads." using Leo Burnett CD Donald Gunn's work, the slide show (by Seth Stevenson) is proof that even your "best" idea has more than likely been executed the same way before.
looking at the slide show, it's good to see first how to do the "type" better...such as, how to make the demo better (above). BUT, it's even more critical to rethink the category entirely. this slide show is a great addition to any marketing person's desktop - as a gut check or bit-o-inspiration.