Why give back? Because if feels good.
in the same do-betta vein is a great post from the always-on olivier blanchard at Brandbuilder (olivier, you're gettin' some link love this week.): olivier posts on a great site, which i've been enjoying for a while: Design for the other 90%. moreover, he ends his post with a poignant question: "what are you working on today?" ouch. that sting you feel is reality.