do you work with such brands? or worse yet, people? the sheep-like folks who invest crazy amounts time and money in following and patching holes, rather than leading and building.
the only group of people who react more strongly to brand erosion than agency folks are consumers. scary thought, but it's true. we can get all riled up when clients stay in the right lane, when we propose a helluva ride (or even just a quick sprint) in the passing lane. at the end of the day though, at the store register, consumers pass by those brands at lightening speed.