Sunday, April 30, 2006

How to tell a story

Great piece by Seth Godin, via Ernie Mosteller on how to tell a great story. My key thoughts after reading the piece, from a PR perspective:
  • Marketing initiatives, announcements, egos and promotions don't make good stories.
  • Effective stories match the worldview of a small audience.
  • If you have to create a story, it's not going to be effective.
  • You (marketers) must earn credibility to tell a story.
  • Nothing you can do in telling your story will trump the fact that your audience is either ready to listen, or it's not.


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