Cater to your audience
Stories now include buttons to blog the story, file to digg, newsvine or del.icio.us and subscribe to the paper's RSS feed. Brilliant!
1) The Orange understands its readers deal with new communication tools daily and provided the resources to meet (exceed, for now) expectations.
2) This isn't a major university paper. It's a small, private college weekly paper that hits the streets of a sleepy little rural city. Further proof that this new world of media is not to come, but here. The window for companies, the media and individuals to join the conversation is shrinking.
Kudos, "Oranjournalists" for keeping a great newspaper relevant in a time of sweeping changes in news delivery.
You all make me proud.