Talk is cheap, WOM is valuable talk

The Word of Mouth Marketing Association posted a great link/analysis of WOM's value. This is a useful read for those of us in the ad/pr/client service world. The data, which ranked the credibility of various consumer touchpoints (ad/pr/journalism/WOM), was compiled by the corporate reputation gurus at Harris Interactive. Check out HI's 2005 Most Visible Companies while you're at it. Great info on reputation management.

WOMMA's post reminded me of the simple-yet-important task of Google-ing and Technorati-ing client brands/products daily.