Change is good
Tom Keegan took the helm of the Journal-World's sports section, a role Chuck Woodling had filled since long before I was born. Keegan has added edge and an unobstructed opinion. He is an incredible writer with an intelligent irreverence that already has elevated the sports page.
Moreover, he's fresh. Woodling was good, but it was time for change, especially at a newspaper that has garnered national awards for innovation and creativity. Check out Keegan's columns. Here's a starter.
Freshness matters. From a newspaper to a hamburger, change must be a natural part of brand evolution.