Saturday, November 24, 2007

what did you do today?


in a perfect world, our talents are put to good use - not just selling more widgets or spinning brand blemishes, but creatively communicating important ideas . it's a hope many of us have and a hope many within our audience have for advertising. via the The Dozen blog, i took note as a consumer and a marketer when i saw the campaign for the Dutch charity People in Need.

what a relevant execution and message, executed in a clean, nowhere-near-desperate way visually with copy that carries the campaign. now is a powerful time to be conscious of the privilege most of the world enjoys. falls within that gut-wrenching category of "what did you do today?"

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2 Comments:

Anonymous toby said...

That is the most authentic image of a traditional African Woman I have ever seen. The facial expression is perfect.

9:27 AM  
Blogger Maureen said...

whoa.

9:57 AM  

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