Monday, November 05, 2007 the woooorld

before i cut the cable cord, i enjoyed keith olbermann's Countdown news show. i really liked the "Worst Person In The World" segment, where he names someone for doing something truly bad...a politician, CEO, or civilian moron. you get it.

PSFK just posted on the Consumers International poll of the worst products and brands, based on a lack of corporate responsibility (or, really, a conscious). check out the link for those named.

a lot of marketing muscle goes into communicating good deeds and overall awareness of a company's responsibility to its consumers, environment, community. it's equally important to hold those brands accountable that actually try to avoid responsible action.



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