Knowledge: the new currency

Josh Spear (well-deserved ink) pointed me to this incredibly accurate, concise and understandable picture of the most sought-after consumer demographic on the planet: mine - I define as a blended Gen X and Y group. Go play with your kids, moms 30-45. Throw another teaspoon of Metamucil in your mug, boomers. :) The future resides in this link.

Engage these people or become irrelevant. Embrace these people or miss out on a population that can make or break a brand. This article truly grasps the idea that brands won't be successful simply relying on monetary currency, but will thrive when traded in the currency of knowledge.