Maslow and branding

Jennifer Rice of Mantra Brand Consulting has been wowing me with her series of posts on Maslow's Hierarchy of Needs and those needs' relationship to branding. This is a must-read for anyone dealing with brands or (gasp) PEOPLE! Jennifer is dead-on in her assesment of how basic needs can drive brand relationships.

Check out her work on the Corante blog: http://brandshift.corante.com/.