One shop's take on God and the one night stand
The article highlights the ethics and business practices of HDS grads that didn't go on to pursue a church-related career. Especially interesting was the profile of the branding strategy firm Kindred Keziah, founded by HDS grad Sanford Keziah. Awesome company, doing innovative work rooted in ethics.
As I looked through the site, I was drawn to this phrase: The one-night stand brand. This appeared in a 2002 newsletter, and has great relevance and application to any company that plans to rebrand, as well as communicators that support that branding process.
Keziah and his wife/business partner sold KK recently, but have started a new venture. I'll keep you posted as I learn more.