A conversation on marketing, communications and brand relationships with a little culture, music and random riffs thrown in for good measure.
Thursday, October 09, 2008
New Belgium does it again
i have blogged about New Belgium Brewery before. it's not secret i love the company from a consumer's, environmentalist's, cyclist's, and marketer's view. the video the company just posted is another proof point that it understands its own identity and the power of connecting its roots to its consumers. kudos. again. (via the mountain culture blog)