The cure for phone company sap

I've always been annoyed by the "touching" phone company TV ads. Very few major phone companies stray from the sappy creative direction. Sure, with additional means of communication, phone ads have moved toward an edgier tone, but most still are encased in naive amazement that a person can pick up a strange object and immediately talk to a relative four states away.

Design*Sponge posted this commercial for Talk Talk, a British land line company. I love it. Keeps the touching tone in tact, but introduces a much more creative way to show the power of connection.