Storytelling and Lying
Seth's last post on his "Liar's Blog" qualifies the above statement with the reminder that the story one tells must be authentic.
I'm especially interested in gleaning some learnings that will translate to media relations, which at its most effective is the sharing of a story. Too often, we, the PR story-pushers, forget the real tale and focus too much on the features. We side with convenience and time and SPAM media contacts instead of telling them a story. We throw morsels of "Breaking" info instead of taking the time to build the background and grow the story those for-immediate-release features and benefits are birthed out of.